PROBLEM

WhatsApp is great for chatting, but when it comes to planning events and gatherings, it gets tricky. The chat becomes cluttered, and important details get lost. This makes planning events stressful and disorganized.

Tools

Figma

Framer

Notion

My Role

UX designer

Usability researcher

Timeline

6 weeks

SOLUTION

To address this, I'm crafting a feature that embeds event planning smoothly into the WhatsApp's ecosystem. It's about transforming the chaos into an organized symphony of plans, keeping all the details in check without ever stepping outside the chat.


Link to prototype

Slide deck

A glimpse of the feature...

Say Goodbye to Scheduling Chaos:
WhatsApp Events & RSVPs

Say Goodbye to Scheduling Chaos:
WhatsApp Events & RSVPs

Planning on WhatsApp just got easier. Select your

event type, set the date and time, and instantly

track who's in with the built-in RSVP feature

Planning on WhatsApp just got easier. Select your event type, set the date and time, and instantly track who's in with the built-in RSVP feature.

Planning on WhatsApp just got easier. Select your event type, set the date and time, and instantly track who's in with the built-in RSVP feature

Your Event, Your Way on WhatsApp

Make it casual or make it formal – customize your

event setup with a quick tap. Specific tools and

options for different event types streamline your planning.

Who's In? WhatsApp RSVPs Make it Simple

Who's In? WhatsApp RSVPs Make it Simple

Who's In? WhatsApp RSVPs Make it Simple

Ditch the RSVP headaches. Guests can let you

know they're coming (or not) with a quick tap,

giving you an organized view.

Ditch the RSVP headaches. Guests can let you

know they're coming (or not) with a quick tap,

giving you an organized view.

Ditch the RSVP headaches. Guests can let you know they're coming (or not) with a quick tap, giving you an organized view.

Turn WhatsApp Events into Group Planning

Forget separate spreadsheets or chats! Use

custom forms for seamless coordination – guests

sign up for potluck dishes, give feedback, and more.

Forget separate spreadsheets or chats! Use custom forms for seamless coordination – guests sign up for potluck dishes, give feedback, and more.

DISCOVERY

Let’s get to the story...

Picture this: You're planning a get-together over WhatsApp, thinking it'll be a breeze.

Instead, hours disappear into a black hole of messages. And when details

become vital, they're buried in a never-ending chat history. That familiar feeling of

"what have I gotten myself into" washes over you... I get it; I've been there too.

Picture this: You're planning a get-together over WhatsApp, thinking it'll be a breeze. Instead, hours disappear into a black hole of messages. And when details become vital, they're buried in a never-ending chat history. That familiar feeling of "what have I gotten myself into" washes over you... I get it; I've been there too.

Diving Through...

Determined to find a solution, I dove into user interviews. Those passionate about

using WhatsApp for its convenience shared the same pain points—a constant search

for information and the dread of missing key details. Their stories sparked a realization:

Determined to find a solution, I dove into user interviews. Those passionate about using WhatsApp for its convenience shared the same pain points—a constant search for information and the dread of missing key details. Their stories sparked a realization:

FINDINGS...

OUR USERS

COMPETITOR ANALYSIS

I started by analyzing existing messaging and event planning tools to understand
the competitive landscape. While these tools excel at logistics, they neglect

the social component that makes WhatsApp shine.


This analysis unveiled a crucial gap: Effective event management tools exist, but they

miss the mark on creating the social buzz and engagement that comes naturally

to WhatsApp. This presents a golden opportunity to enhance WhatsApp's event

planning features, seamlessly blending logistics with the platform's social strengths.

I started by analyzing existing messaging and event planning tools to understand the competitive landscape. While these tools excel at logistics, they neglect the social component that makes WhatsApp shine.


This analysis unveiled a crucial gap: Effective event management tools exist, but they

miss the mark on creating the social buzz and engagement that comes naturally to WhatsApp. This presents a golden opportunity to enhance WhatsApp's event planning features, seamlessly blending logistics with the platform's social strengths.

How Might We

help WhatsApp users easily plan and organize meetups/ events within the app?

help WhatsApp users easily plan and organize meetups/ events within the app?

IDEATION

Based on the insights gathered from user interviews and the identified challenges, I have prioritized

key features to focus on for Whatsapp users.

Based on the insights gathered from user interviews and the identified challenges, I have prioritized key features to focus on for Whatsapp users.

  • Simplifying the event organization process.

  • Ensuring easy access to crucial event information.

  • Streamlining communication for event planning and coordination.

VISUALIZING CONCEPTS

I drafted the initial designs for the app, focusing on the interactions that would enable users to

seamlessly organize their events. The sketches aimed to capture the ease of managing RSVPs,

and event details, while also highlighting the journey toward a well-coordinated event.

My design work is currently centered on two main features for WhatsApp's event planning:


  1. The guest's perspective of the form feature which can be pinned (In this case it’s going to a potluck list)

  2. The host's perspective of RSVP’s interface.


Due to time constraints, my immediate focus will be on perfecting the above two features.

Although, my initial aim was to explore how these forms can be customized for various events,

offering flexibility and a personalized touch and also show host’s perspective on how to create the forms.

My design work is currently centered on two main features for WhatsApp's event planning:


  1. The guest's perspective of the form feature which can be pinned (In this case it’s going to a potluck list)

  2. The host's perspective of RSVP’s interface.


Due to time constraints, my immediate focus will be on perfecting the above two features. Although, my initial aim was to explore how these forms can be customized for various events, offering flexibility and a personalized touch and also show host’s perspective on how to create the forms.

TESTING AND ITERATION

I tested my designs in two main steps. First, I checked what users preferred and

how each design performed. And in next phase, the emphasis shifted towards

testing the product flow, making sure it was easy and intuitive to use from beginning to end.

I tested my designs in two main steps. First, I checked what users preferred and how each design performed. And in next phase, the emphasis shifted towards testing the product flow, making sure it was easy and intuitive to use from beginning to end.

CONCEPT VALIDATION ( PHASE 1.0)

I tried multiple variations of our primary features to explore possibilities. I mainly

experimented with interaction patterns and user interfaces that work best for

users with ease.

I tried multiple variations of our primary features to explore possibilities. I mainly experimented with  interaction patterns and user interfaces that work best for users with ease.

Task 1:


My goal was to figure out how the design variation of the RSVP would affect

the user’s completion time. 30 people were asked:

  • To RSVP for the event

  • Their preference between the two variations

Task 1:


My goal was to figure out how the design variation of the RSVP would affect the user’s completion time. 30 people were asked:

  • To RSVP for the event

  • Their preference between the two variations

Task 2:


My goal was to figure out how the design variations of the form would

affect the user’s completion time. 30 people were asked:

  • To select their food choice for the event

  • Their preference between the three variations

Task 2:


My goal was to figure out how the design variations of the form would affect the user’s completion time. 30 people were asked:

  • To select their food choice for the event

  • Their preference between the three variations

USABILITY TEST ( PHASE 2.0)

Once I finalized the design options, I ran one more round of usability test to check if overall flow is good. This phase focused on assessing users' reactions and experiences as they completed specific tasks. Refer to the "BEFORE" and "AFTER" sections to view the design revision.

Final Design

Here are the final versions of my design screens, showcasing the enhancements and

refinements made after various testing rounds. Alongside these, I've included

a live Figma prototype to demonstrate the designs in action.

Here are the final versions of my design screens, showcasing the enhancements and refinements made after various testing rounds. Alongside these, I've included a live Figma prototype to demonstrate the designs in action.

Onboarding & creating event groups

This demonstrates the process for users to

initiate and customize new event groups.

It includes steps to customize the event type,

details, and RSVP choices, ensuring a tailored

experience for each gathering.


This demonstrates the process for users to initiate and customize new event groups. It includes steps to customize the event type, details, and RSVP choices, ensuring a tailored experience for each gathering.


RSVP insights & interaction

RSVP insights & interaction

users can view and manage RSVP responses

within their event group, offering clear

visibility into who's coming, not coming, or undecided.


users can view and manage RSVP responses within their event group, offering clear visibility into who's coming, not coming, or undecided.


Planning form feature

The feature allows users to create customizable

forms for events, like a potluck list, where

attendees can pick and note the dishes they'll bring.

This flexibility ensures the form can be tailored to suit

various event types and their specific requirements.

The feature allows users to create customizable

forms for events, like a potluck list, where attendees can pick and note the dishes they'll bring. This flexibility ensures the form can be tailored to suit various event types and their specific requirements.

Featured work

Nalam

Header for landing page to boost website traffic

Whatsapp

pulse.ai

Let’s

work

together

lipik14@gmail.com

I'm currently available for new work. Let me know if you're looking for a digital designer. Let’s talk about the next big thing!

I'm currently available for new work. Let me know if you're looking for a digital designer. Let’s talk about the next big thing!

© Lipi Thejaswi ♥️

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